Privacy Policy

This Privacy Policy (“Policy”) governs the collection, use, and dissemination of personal information gathered by Upgrade Realtor, its subsidiaries, affiliates, and business partners (“we,” “our,” or “us”) in connection with the use of upgraderealtor.com website, services, and associated platforms. By engaging with the Services, you acknowledge and consent to the practices outlined herein.
We reserve the right to amend this Policy at our discretion and without prior notice, with updates marked under the “Last Updated” section. It is your responsibility to review this Policy periodically. Continued use of our Services following any such modifications constitutes acceptance of the revised Policy. If you disagree with any provision of this Policy, we kindly ask that you refrain from using our Services.
1. Information We Collect
Our commitment to maintaining your privacy entails an intricate process of information gathering, which is executed both actively (via direct interactions) and passively (via automated technologies). We gather the following types of information:
Direct Information
When you interact with us directly, we may collect the following:
• Name, email address, phone number, physical address, and birthdate.
• Property preferences, interests, and other specifics related to your real estate endeavors.
• Feedback, inquiries, or requests regarding specific products or services.
• Any multimedia content, including photographs, audio, and video files, which you share with us.
Passive Information
In addition to the information you provide directly, we also collect certain data automatically, including:
• Device and Usage Data: Information about the device and software you use, including but not limited to IP address, browser type, operating system, and usage data.
• Cookies and Tracking Technologies: Small files placed on your device to enhance your experience, track site usage, and display personalized content and advertisements. You can manage cookie preferences through your browser settings.
• Location Data: General or precise geolocation data through GPS-enabled devices to tailor location-specific content and services.
Third-Party Data
We may receive information about you from trusted third parties. This may include data provided by our business affiliates, partners, or service providers for purposes such as identity verification, fraud prevention, or supplementary service offerings.
2. How We Use Your Information
We utilize your information for the following purposes:
• To fulfill the purpose for which the information was provided.
• To verify identity and process transactions efficiently.
• To improve and personalize our Services, products, and advertisements.
• To communicate with you regarding your account, transactions, and potential product updates.
• To send relevant offers or promotional materials, with your consent.
• To conduct research and statistical analysis for internal improvements.
• To detect and prevent fraudulent activities.
• To provide assistance via SMS, email, or other communication channels.
Your data may also be aggregated, anonymized, or combined with other information to serve business interests such as research, marketing, and customer service enhancements.
3. Disclosure of Your Information
Under certain circumstances, we may disclose your information to third parties, including:
• With Your Consent: We may share your data with third parties or business partners upon your explicit consent.
• Service Providers: We may share data with third parties who assist in providing our Services, such as marketing, customer service, or technical support.
• Legal Compliance: We may disclose your information as required by law or to protect our rights, safety, and the safety of others.
• Business Transactions: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction.
4. Analytics and Advertising
We utilize third-party analytics tools, such as Google Analytics, to assess how users interact with our Services and optimize the experience. These tools may collect data, including IP addresses, via tracking technologies such as cookies. For advertising purposes, we may partner with third-party networks to deliver targeted ads based on your interests and previous interactions with our Services.
You can opt-out of personalized advertising by adjusting your browser settings or through the network’s opt-out options.
5. Data Retention and Management
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, or as required by applicable law. You may access, correct, or delete your personal data by contacting us directly at info@upgraderealtor.com. Certain information may be retained even after account termination, for compliance or legal reasons.
6. International Data Transfers
By using our Services, you consent to the transfer of your data to the United States or other jurisdictions, where privacy protections may not be equivalent to those in your home country. We take reasonable measures to safeguard your information during these transfers.
7. Children’s Privacy
Our Services are not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently gathered such information, we will take immediate steps to delete it.
8. Security
We employ robust security measures to protect your personal data from unauthorized access, use, or disclosure. However, no data transmission method is entirely secure. You are responsible for maintaining the security of your account, including safeguarding login credentials and monitoring access to your devices.
9. Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these external sites and encourage you to review their respective privacy policies.
10. California Privacy Rights
In compliance with the California Consumer Privacy Act (CCPA), California residents may request a report on how their personal information has been shared with third parties for direct marketing purposes. To make such a request, please contact us at info@upgraderealtor.com.
11. Changes to This Policy
We reserve the right to modify this Privacy Policy at any time. Any updates will be reflected by the “Last Updated” date at the top of this document. We advise you to review this Policy periodically to remain informed about how we are protecting your information.
Your continued use of our Services after any changes to this Policy signifies your acceptance of the updated terms.