This Policy governs the information practices of  UPGRADE REALTORS LLC (herein after referred to as  UPGRADE REALTORS) and its affiliates or subsidiaries (“we,” “us,” and “our”) regarding your use of the Services offered on  UPGRADE REALTORS website (upgraderealtor.com), products, tools, promotions, and any other services that refer to this Policy.

We use SMS and other messaging tools to communicate informational updates only—such as property search updates, appointment confirmations, reminders, or service-related notices that are directly relevant to your use of our platform.

• We do not use SMS to send marketing or promotional content without your consent.
• No customer will receive unsolicited messages. All messaging is strictly based on your interactions with our platform or services you have explicitly requested.
• All messages are strictly service-related, in compliance with 10DLC and carrier regulations.
  We will never share or sell your phone number, SMS opt-in data, or any customer information with unaffiliated third parties—even with your consent.

Information We Collect

We collect information through various means, including actively and passively, such as when you directly provide information to us or when we collect information from your browser or device.

Direct Information You Provide to Us

When you:

• Respond to our communications or engage in communication with us.
• Create an account with us.
• Participate in a survey, provide feedback, or request specific features. Share user content, including comments, on any of our Services.

The information you provide may include:

• Your Name
• Email Address
• Physical addresses, including your place of work
• Phone number
• Details about properties you are interested in and your preferences related to home searches.

Automated Information We Collect

• Device/Usage Information: We automatically collect specific information about the device you use to access the Services, such as your IP address, geolocation, browser type, operating system, and device identifiers.

• Cookies and Other Technologies: We may use cookies and other technologies to track your activity and personalize your experience.

  Information from Third Parties

  We may collect limited information about you from our affiliates and business partners if you have interacted with them in connection with our services. However, we do not accept or store unsolicited data from third-party sources.

How We Use Your Information

We use your information only for:

• Responding to your inquiries
• Providing services and support you’ve requested
• Verifying identity
• Sending informational communications
• Improving service performance
• Internal reporting and analysis
• Legal compliance and fraud prevention We use your information exclusively for service-related SMS communications, including real estate lead opportunities (e.g., broker introductions), account notifications, and platform updates. We do not send marketing messages or initiate automated calls.

Consent and Opt-In for SMS Messaging Terms (A2P 10DLC)

We collect SMS/text message consent through an explicit opt-in process on our website. You will be asked to check a box and click “SUBMIT” to confirm your consent before receiving any SMS communications. This consent applies solely to the specific categories outlined in this Privacy Policy, including service-related real estate lead opportunities (e.g., broker introductions), account notifications, and platform updates. You may opt out at any time by texting “STOP” to (703) 816-1476 or request assistance by texting “HELP.” Standard message and data rates may apply. Consent is not a condition of purchase or use of our services. No other uses are permitted. Message frequency varies based on your engagement.

Opt-Out

You can opt-out of receiving messages at any time by texting “STOP” to (703) 816-1476. If you need assistance, text “HELP”.

Consent to receive SMS messages is not a condition of using our services. You may still use our Services without consenting to receive marketing messages.

Opt-Out Record Retention

We retain opt-out requests indefinitely to prevent accidental re-enrollment. Requests are logged with timestamps and phone numbers to ensure compliance.

Disclosing Your Information

We do not share customer information with any unaffiliated third parties. Even if you provide consent, we will not disclose or sell your data to non-affiliated partners or vendors.

Your data may be shared only in the following limited cases:

• With your real estate broker or agent, if you are working directly with one on our platform.
• With service providers who work under strict confidentiality to support our services (e.g., support or legal compliance).
• When required by law or for legal protection.

Analytics and Advertising
We do not use browser or device tracking. We do not use Google Analytics, Facebook tracking pixels, or any third-party advertising platforms. We do not engage in targeted advertising based on your online behavior.

Children’s Privacy

Our Services are not intended for users under the age of 13. If personal information of a child is inadvertently collected, we will delete it promptly.

Data Transfer and Security

We use secure systems to store your data and take reasonable precautions to protect it. We do not guarantee that any data transmission is completely secure. You are responsible for protecting your device and login credentials.

Your data may be stored in the U.S. or other jurisdictions. By using our services, you consent to such transfers.

Managing Your Data

You may request to access, correct, or delete your data by contacting us at info@upgraderealtor.com

We will honor such requests as required by law.

Do Not Track

Our website does not respond to Do Not Track signals, as industry standards are not yet established.

California Privacy Rights

If you are a California resident, you may request details about our data sharing practices under the California Consumer Privacy Act (CCPA) once per year. Contact  info@upgraderealtor.com

with “Privacy Support” in the subject line.

Policy Updates

We may revise this policy at any time and will update the “Last Updated” date accordingly. Continued use of our services indicates your acceptance of the revised policy.

For SMS-related inquiries, you may contact us at +1 (703) 816-1476